Facial Serums:

Purpose: Target specific skin concerns (e.g., dark spots, fine lines, acne, dehydration).

Texture: Lightweight, fast-absorbing liquid or gel.

Key Ingredients: High concentration of actives like:

• Hyaluronic acid (hydration)

• Vitamin C (brightening)

• Retinol (anti-aging)

• Niacinamide (anti-inflammatory)

When to Use:
After cleansing and toning, before moisturizers or oils. Can be used morning and/or night depending on the ingredients.

Great For: Deep skin correction and fast results.

Purpose: Lock in moisture, nourish skin, and strengthen the barrier.

Texture: Rich, emollient, and thicker than serums.

Key Ingredients: Natural plant oils (e.g., jojoba, rosehip, argan, squalane) — often contain fatty acids and antioxidants.

When to Use:
Last step at night or after moisturizer in your AM/PM routine. Not usually applied before serums.

Great For:

• Dry, sensitive, or mature skin

• Sealing in hydration

• Calming inflammation or flakiness

Purpose: Refresh skin, lightly hydrate, and sometimes rebalance pH.

Texture: Water-like spray.

Key Ingredients: Humectants (like glycerin), floral waters, botanical extracts, or even antioxidants and peptides in advanced formulas.

When to Use:

• Right after cleansing to prep skin

• After makeup for a dewy finish

• Throughout the day to refresh skin

Great For:
On-the-go hydration, soothing redness, and adding a light moisture boost between steps.